Data protection

Data protection

Unless otherwise stated below, the provision of your personal data is neither required by law nor contractually, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is provided during subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.


Server log files
You can visit our websites without providing any personal information.
Every time you access our website, usage data is transmitted to us or our web host/IT service provider through your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR out of our overriding legitimate interest in ensuring trouble-free operation of our website and in improving our offering.

Your data will be transmitted to Canada, among other places. There is an adequacy decision from the EU Commission for data transfers to Canada.

Contact

Responsible person
Contact us if you wish. The person responsible for data processing is: Oliver Herting, Westerfeldstraße 175, 33613 Bielefeld Germany, 015115901059, infomywallexpressions@gmail.com

Initiative contact from the customer via email
If you initiate business contact with us via email, we will only collect your personal data (name, email address, message text) to the extent provided by you. The data processing serves to process and answer your contact request.
If the contact serves to carry out pre-contractual measures (e.g. advice if you are interested in buying, preparing an offer) or concerns a contract that has already been concluded between you and us, this data processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR.

If contact is made for other reasons, this data processing is carried out on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object at any time to this processing of your personal data based on Article 6 Paragraph 1 Letter f of the GDPR.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent provided by you. The data processing serves the purpose of establishing contact.
If the contact serves to carry out pre-contractual measures (e.g. advice if you are interested in buying, preparing an offer) or concerns a contract that has already been concluded between you and us, this data processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object at any time to this processing of your personal data based on Article 6 Paragraph 1 Letter f of the GDPR.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when sending images via upload
We provide an upload function for image files on our website. This makes it possible to send images to us using encrypted data transmission. When you submit your images, we may only collect your personal data (image of an identifiable person) to the extent provided by you. The data processing serves the purpose of creating personalized products. The image sent serves as a template for the product and is used for this (e.g. T-shirt printing). The processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR and is necessary for the fulfillment of a contract with you.
Your data may be passed on to service providers that we use for order processing. It will not be passed on to other third parties .
We only use the image you send to us within the scope of providing the service . Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when sending images by email
You have the option of sending us images by email in connection with ordering a personalized product.
When you submit your images, we may only collect your personal data (image of an identifiable person) to the extent provided by you. The data processing serves the purpose of creating personalized products. The image sent serves as a template for the product and is used for this purpose (e.g. T-shirt printing). The processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR and is necessary for the fulfillment of a contract with you.
Your data will not be passed on.
We will only use the image you send as part of the provision of the service. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Orders

Collection, processing and transfer of personal data when placing orders
When you place an order, we only collect and process your personal data to the extent that this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR and is necessary for the fulfillment of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.
Your data will be transmitted to Canada, among other places. There is an adequacy decision from the EU Commission for data transfers to Canada.

Reviews advertising

Use of the email address to send newsletters
Regardless of the contract processing, we use your email address exclusively for our own advertising purposes to send newsletters, provided you have expressly agreed to this. Processing is carried out on the basis of Article 6 Paragraph 1 Letter a GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.


Using CleverReach
We use the service of CleverReach GmbH & Co. KG (Schafjückenweg 2, 26180 Rastede; “CleverReach”) to send the newsletter as part of order processing.
We pass on the information you provided when registering for the newsletter (email address, first and last name if applicable) to CleverReach. The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. Conversion tracking enables us to analyze whether, for example, a purchase was made after clicking on a link in the newsletter or you registered on our website. In this context, we collect your personal data such as IP address, browser type and device as well as the time. Usage profiles can be created from this data under a pseudonym. The data collected will not be used to identify you personally. The data collected is only used for statistical evaluation to improve newsletter campaigns.
Your personal data is processed on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in a targeted, advertising-effective and user-friendly newsletter system. You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.
Further information and Cleverreach's data protection declaration can be found at: https://www.cleverreach.com/de-de/datenschutz/ and https://www.cleverreach.com/de-de/newsletter-tool/newsletter-reporting/ .

Using Brevo (formerly Sendinblue)
We use the service of Sendinblue GmbH (Köpenicker Straße 126, 10179 Berlin; “Brevo”) to send the newsletter as part of order processing.

We pass on the information you provided when registering for the newsletter (email address, first and last name if applicable) to Brevo. The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the email newsletters sent contain a 1x1 pixel graphic (tracking pixel) and/or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, your personal data such as IP address, browser type and device as well as the time of opening may also be collected. Usage profiles can be created from this data under a pseudonym. The data collected will not be used to identify you personally. The data collected is only used for statistical evaluation to improve newsletter campaigns.
Your personal data is processed on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in a targeted, advertising-effective and user-friendly newsletter system. You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.
Further information and Brevo's data protection declaration can be found at: https://www.brevo.com/de/legal/privacypolicy/ .

Using Klaviyo
We use the service of Klaviyo Inc. (125 Summer St Floor 7, Boston, MA 02111, USA; “Klaviyo”) to send the newsletter as part of order processing.
We pass on the information you provided when registering for the newsletter (email address, first and last name if applicable) to Klaviyo. The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, we collect your personal data such as IP address, browser type and device as well as the time. Usage profiles can be created from this data under a pseudonym. The data collected will not be used to identify you personally. The data collected is only used for statistical evaluation to improve newsletter campaigns.
Your data is usually transmitted to Klaviyo servers in the USA and stored there. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Klaviyo has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
Your personal data is processed on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in a targeted, advertising-effective and user-friendly newsletter system. You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.

Further information on data protection at Klaviyo can be found at https://www.klaviyo.com/legal/privacy-notice and at https://www.klaviyo.com/legal/data-processing-agreement .

Merchandise management

Use of an external merchandise management system
We use an inventory management system to process the contract as part of order processing. For this purpose, your personal data collected as part of the order will be sent to

Shopify International Limited Company Identification Number: 560279 Address: Victoria Buildings, 2nd Floor 1-2 Haddington Road Dublin 4, D04 XN32, Ireland
transmitted.

Payment service provider credit report

Use of Amazon Payments
We use the Amazon Payments payment service from Amazon Payments Europe sca (38 avenue John F. Kennedy, L-1855 Luxembourg; “Amazon Payments”) on our website.
The data processing serves the purpose of being able to offer you payment via the Amazon Payments payment service.

In order to integrate this payment service, it is necessary for Amazon Payments to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you access the website. Cookies can also be used for this purpose. The cookies enable your browser to be recognized.
Your personal data is processed on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.
By selecting and using “Amazon Payments”, the data required for payment processing will be transmitted to Amazon Payments in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR.
Further information on data processing when using the Amazon Payments payment service can be found in the associated data protection declaration at: https://pay.amazon.com/de/help/201212490

Using Klarna payment options
We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; “Klarna”) on our website. By selecting and using payment via Klarna, the data required for payment processing will be transmitted to Klarna in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR.
“Pay Later” (invoice), “Pay Now” (payment by direct debit), “Financing” (purchase in installments)
For individual payment methods such as “Pay Later” (invoice), “Pay Now” (payment by direct debit), “Financing” (purchase in installments), Klarna reserves the right, if necessary, to obtain credit information based on mathematical and statistical procedures using credit agencies.
For this purpose, Klarna transmits the personal data required for a credit check, such as first and last name, address, gender, email address, IP address as well as data relating to the order to a credit agency for the purpose of identity and credit checks and uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, implementation or termination of the contractual relationship. The credit report can contain probability values ​​(score values) that are calculated on the basis of scientifically recognized mathematical-statistical methods and whose calculation includes, among other things, address data. Your concerns will be considered in accordance with the statutory provisions. The data processing serves the purpose of checking your creditworthiness to initiate a contract. The processing is carried out on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in protecting against non-payment if Klarna makes advance payments. For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Article 6 Paragraph 1 Letter f of the GDPR by notifying Klarna. The provision of the data is necessary for the conclusion of the contract with the payment method you require. Failure to provide this means that the contract cannot be concluded using the payment method you have chosen.
Further information, in particular to which credit agencies Klarna passes on your personal data, can be found for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies and for Austria at https:// cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/credit_rating_agencies
General information about Klarna can be found for Germany at: https://www.klarna.com/de/ and for Austria at https://www.klarna.com/at/ . Your personal information will be processed by Klarna in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy .
Using IMMEDIATELY
We use the payment service provider SOFORT GmbH, (Theresienhöhe 12, 80339 Munich, Germany; “SOFORT”) to process payments on our website. Sofort GmbH is a company of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The data processing serves the purpose of being able to offer you various payment methods through payment processing via the payment service provider SOFORT. If you have chosen the payment option, the data required for payment processing will be transmitted to SOFORT. This data processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR. Further information on data processing when using the payment service provider SOFORT can be found at https://www.sofort.com/1.0/shared/content/legal/terms/de-DE/SOFORT/ and https://www.klarna.com/sofort / .
Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user accesses a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is accessed again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them and prevent the storage of the cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to fully use all of the functions of this website.
You can find out how you can manage cookies in the most important browsers (including deactivating them) using the links below:
Technically necessary cookies
Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offering more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.
The use of cookies or comparable technologies is based on Section 25 Paragraph 2 TTDSG. Your personal data is processed on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering.
You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.
Use of GDPR Legal Cookies
We use the consent management tool GDPR Legal Cookie from beeclever GmbH (Universitätsstraße 3, 56070 Koblenz a. Rh.; “beeclever”) on our website. The tool enables you to grant consent to data processing via the website, in particular the setting of cookies, and to make use of your right to revoke consent that has already been given.
The data processing serves the purpose of obtaining and documenting the necessary consent for data processing and thus complying with legal obligations. Cookies can be used. The following information, among others, can be collected and transmitted to beeclever: anonymized IP address, date and time of consent, URL from which the consent was sent, anonymous, random, encrypted key, consent status. This data will not be passed on to other third parties.
Data processing is carried out to fulfill a legal obligation based on Article 6 Paragraph 1 Letter c GDPR.
Further information on terms of use and data protection at beeclever can be found at: https://gdpr-legal-cookie.com/pages/terms-conditions and at https://gdpr-legal-cookie.com/pages/datenschutzerklarung.


Advertising tracking analysis

Use of Google Analytics
On our website we use the web analysis service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”).
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The following information can be collected, among other things: IP address, date and time of page access, click path, information about the browser you use and the device you use, pages visited, referrer URL (website through which you access our website), location data, purchasing activities. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and web beacons that enable analysis of your use of the website. The information generated in this way about your use of this website is usually transmitted to a Google server in the USA and stored there. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles. Both Google and US government authorities have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/ and at https:/ /policies.google.com/technologies/cookies?hl=de .

Use of Google Analytics 4
On our website we use the web analysis service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”).

The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.
The following information can be collected, among other things: IP address, date and time of page access, click path, information about the browser you use and the device you use, pages visited, referrer URL (website through which you access our website), location data, purchasing activities. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
Google uses technologies such as cookies, web storage in the browser and web beacons that enable analysis of your use of the website.
The information generated in this way about your use of this website is usually transmitted to a Google server in the USA and stored there. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles. Both Google and US government authorities have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
When using Google Analytics 4, the IP address transmitted by your website is automatically collected and processed in anonymized form. The IP address is previously shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de .

Use of the Facebook Pixel
We use the “Custom Audiences” remarketing function from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland “Facebook”) on our website.

Meta Platforms Ireland and we are jointly responsible for the collection of your data when you integrate the service and the transmission of this data to Facebook. The basis for this is an agreement between us and Meta Platforms Ireland on the joint processing of personal data, which sets out the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum . Thereafter, we are in particular responsible for fulfilling the information obligations in accordance with Articles 13 and 14 of the GDPR, for compliance with the security requirements of Article 32 of the GDPR with regard to the correct technical implementation and configuration of the service, and for compliance with the obligations under Article 33 , 34 GDPR, to the extent that a personal data breach affects our obligations under the joint processing agreement. Meta Platforms Ireland is responsible for enabling the rights of those affected in accordance with Articles 15 - 20 of the GDPR, of complying with the security requirements of Article 32 of the GDPR with regard to the security of the service and of fulfilling the obligations under Articles 33 and 34 of the GDPR in the event of a violation the protection of personal data concerns Meta Platforms Ireland's obligations under the Joint Processing Agreement.
The purpose of the application is to target visitors to the website with interest-based advertising on the social network Facebook. For this purpose, Facebook's remarketing tag was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when you visit the website. This sends information to the Facebook server about which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, you will be shown personalized, interest-based Facebook ads.
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy can be found in Facebook's data protection information at https://www.facebook.com/about/privacy/ .

Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an ad placed by Google, a cookie for conversion tracking will be stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. There is therefore no possibility that cookies can be tracked via the websites of Ads customers.
The information collected using the conversion cookie is used to create conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Your data may be transmitted to Google LLC servers in the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/

Use of Google AdSense
We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The data processing serves the purpose of renting out advertising space on the website and targeting website visitors with interest-based advertising. Using this function, visitors to the provider's website are shown personalized, interest-based advertising ads from the Google Display Network. Google uses cookies that enable analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles. Google may transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information and Google's privacy policy can be found at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/

Using the Pinterest tag
We use the Pinterest tag from Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland "Pinterest") on our website.
The purpose of the application is to target visitors to the website with interest-based advertising on the social network Pinterest. For this purpose, the Pinterest conversion tag was implemented on the website. This tag creates a direct connection to the Pinterest servers when you visit the website. This sends information to the Pinterest server about which of our pages you have visited. Pinterest assigns this information to your personal Pinterest user account if you are logged in to the social network. When you visit Pinterest, you will then see personalized, interest-based Pinterest ads.

If you access our website via a pin on the social network Pinterest, a cookie for conversion tracking will be stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the pin and were redirected to that page. The information collected using the conversion cookie serves the purpose of creating conversion statistics and thus optimizing our website. The following information, among others, can be processed here: total number of users who clicked on one of our pins and were redirected to our website, sub-pages visited on our website (e.g. category or product pages), search queries on our website, your shopping cart contents, completed ones Transactions.
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Pinterest is not certified according to the TADPF. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard -contractual-clauses-scc_de .
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information on how Pinterest collects and uses data, your rights in this regard and options for protecting your privacy can be found in Pinterest's data protection information at https://policy.pinterest.com/de/privacy-policy .
How to use TikTok Pixels
On our website we use the TikTok pixel from TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; “TikTok Ireland”) and TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; “TikTok UK”). Both companies are the joint controllers for data processing (hereinafter “TikTok”).
The data processing serves the purpose of identifying and analyzing our customers' website access as well as to better address customers by placing targeted advertisements and to evaluate the effectiveness of advertisements on TikTok. To do this, TikTok uses technologies such as cookies and pixels that enable your browser to be recognized. The following information, among other things, can be collected and transmitted to TikTok: date and time of the visit, information about the browser and device type you use, screen resolution, IP address. TikTok can assign this information to your personal TikTok user account. Usage profiles can be created from the data collected in this way using pseudonyms. However, it is not possible to personally identify users.
Your data may be transferred to third countries, such as the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). TikTok is not certified according to the TADPF. The transfer of data to the USA and to third countries without an adequacy decision is based, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international -dimension-data-protection/standard-contractual-clauses-scc_de .
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information on data protection can be found at https://www.tiktok.com/legal/new-privacy-policy?lang=de-DE and https://ads.tiktok.com/i18n/official/policy/controller-to -controller .

Plug-ins and others

Using Google Tag Manager
We use the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags, which are used to implement tracking and analysis tools in particular. The data processing serves the purpose of tailoring and optimizing our website.
The Google Tag Manager itself neither stores cookies nor processes personal data. However, it enables the triggering of additional tags that can collect and process personal data.

Further information on terms of use and data protection can be found here .
Use of social plug-ins using the “2-click solution”
We use social network plug-ins on our website using the “2-click solution”. Without your express consent, no connections will be made to the social network servers and therefore no data will be transmitted.

With the standard integration of plug-ins, when you access the pages of our website that contain such a plug-in, a link is established between your computer and the servers of the social network providers and the plug-in is activated by notifying your browser shown on the page. Both your IP address and the information about which of our pages you have visited are transmitted to the provider servers. This applies regardless of whether you are registered or logged in to the social network. A transmission also takes place if users are not registered or logged in. If you are also logged in to the social network Facebook, this information will be assigned to your personal user account. When you use the plug-in functions (e.g. by clicking the button), this information is also assigned to your user account, which you can only prevent by logging out before using the plug-in. So that you retain control over your data, we have decided to initially deactivate the corresponding button. You can recognize this by the grayed out button. Without your express consent - in the form of activating the button - no link will be established to the social network server and therefore no data will be transmitted.
Only when you activate the button does the button become active (highlighted in color) and a direct connection to the social network server is established.
By activating, you give your consent to the transfer of your data to the respective social network provider. Both your IP address and the information about which of our pages you have visited are transmitted. If you are connected to one or more of your social network accounts at the same time, the information collected will also be assigned to your corresponding profiles. You can only prevent this association by logging out of your social network user accounts before visiting our website and activating the buttons.
The social networks named below are integrated using the “2-click function”. Further information on the scope and purpose of the collection and use of the data as well as your rights in this regard and options for protecting your privacy can be found in the linked data protection information of the providers.

Facebook of Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
https://www.facebook.com/policy.php
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Meta
has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.

Instagram of Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
http://instagram.com/legal/privacy/
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.

Pinterest from Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA):
https://policy.pinterest.com/de/privacy-policy
https://help.pinterest.com/de/articles/personalization-and-data
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Pinterest is not certified according to the TADPF.

Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website. YouTube is a partnership with Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) affiliated company.

The function displays videos stored on YouTube in an iFrame on the website. The “Extended data protection mode” option is activated. This means that YouTube does not store any information about website visitors. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
Your personal data is processed on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.
Further information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy can be found in YouTube's data protection information at https://www.youtube.com/t/privacy .


Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of uniformly displaying fonts on our website. In order to load the fonts, a connection to Google servers is established when the page is accessed. Cookies can be used here. Among other things, your IP address and information about the browser you use are processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information on data processing and data protection can be found at https://www.google.de/intl/de/policies/ and at https://developers.google.com/fonts/faq .

Rights of those affected and storage period

Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the deadline has expired, unless you have agreed to further processing and use.


Rights of the data subject
If the legal requirements are met, you are entitled to the following rights in accordance with Articles 15 to 20 of the GDPR: right to information, to correction, to deletion, to restriction of processing, to data portability.

In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR, as well as to processing for the purpose of direct advertising.

Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully.


Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 Paragraph 1 Letter f of the GDPR, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.

After an objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

last updated: July 13, 2023